I lead at the intersection of technology, storytelling and business strategy. With over 20 years of experience, my career has spanned the full spectrum of organizational scale—from the agile, high-stakes environment of a syndicated broadcasting startup to the complex, operations of a Fortune 5 enterprise.

I specialize in connecting meaningful creative to the strategic goals of global enterprise organizations. My background includes directing multimedia and digital strategy for UnitedHealth Group (Optum) and leading the Creative Services teams at Lockheed Martin and EY. Throughout these roles, I have focused on building world-class creative work that creates business impact.

As a leader, I lean into a player-coach approach. Having scaled cross-functional teams of 25+ people and managed complex, global collaborations between onshore and offshore offices, I know how to balance strategy with the day-to-day work. I’m deeply committed to fostering an environment where my team can flourish, sharpen their skills, and reach their professional milestones.

My foundation in storytelling began in syndicated broadcasting, where I earned two Regional Emmy Awards for news and documentary cinematography. That "newsroom" discipline—speed, integrity, and high-level craft—is exactly what I bring to the campaigns I lead today.